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SHB CTA103: Introduction to Public Speaking: Starting research

A guide to help you find unbiased, reliable sources in support of your speeches.

Brainstorming

                                              Creating a Research Question

Broad

Restricted

Narrowed

Research question

Consumerism

 Child consumers

 marketing to child consumers

  How does corporate America use schools to market to young  children?

Consumerism

 Consumerism and the environment

 American consumers and disposable goods

  How does the mass production/consumption of disposable goods impact the environment?

Consumerism

  Consumerism and identity

 American consumers and  happiness

  Why do Americans associate consumption with happiness?

Constructing a search from your question

 

How does corporate America use schools to market to young  children?

Concept 1

 

Concept 2

 

Concept 3

school

 

Children

 

marketing

OR

 

OR

 

OR

education

AND

students

AND

Advertising

OR

 

OR

 

OR

classroom

 

"girls and boys"

 

branding

 

 

 

 

 

 

 

 

 

 

From topic to question...